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Insights & Analytics
Research, Trends, Market, Competitive, SWOT
Consumer Attitudes, Usage, Needs, Behaviors
Sales: Forecasting, KPI’s, POS
Financial: P&L, Cash Flow, Budget
Retail: Channel, Category, Customer
Brand Development
Research, Brand Audit, Naming, Identity Creation, Positioning, RTB, Values Personality, Voice, Key Messaging
Target, Profiles/Segmentation, Creative Development and Coordination
Strategic Planning
Business Planning: Long-Term, Annual, Exit
Marketing: Annual Planning, Campaigns, Product Lifecycle
Manufacturing: Purchasing, Forecasting, Inventory Management, White Label, Licensing
Distribution: Retail, Wholesale, Broker, Multi-tier, E-commerce
Integrated Marketing
Marketing Strategy, Media Planning, PR, Campaigns, Advertising, Digital, Video, Mobile Content, CRM, Promotions Shopper, Retail, Events, Sales, Sponsorships, Partnerships, Alliances, E-Commerce
Product Innovations
Pipeline Development, Brand Architecture, Optimization
R&D, Formulation, Materials Sourcing, Packaging, Labeling, Pricing, Regulatory, Compliance, FDA/ USDA, Commercialization Plan, Implementation and Post Analysis